Acme is an online book store and publisher, with a relatively successful and profitable website. Their daily traffic runs at about 3,000 unique visitors a day, and while they don’t sell a ton of books the website is a profitable part of their business. Acme Ups Customer Engagement On Their Website In January, 2014, Acme…
Category: Small Business
For Small Businesses It Can’t All Be About The Benjamins —Passion Counts
There are a lot of people who start their businesses because they believe their ideas are fabulous and unique, and they also believe that the operation of a small business is going to make them rich. Often they believe riches will follow quickly if they get their businesses going. Sadly, it is almost never the…
OOPS! Tough questions and Handling Things When They Go Wrong During A Business Pitch
Business Pitch: Responding To Questions and Handling Things When They Go Wrong No matter how well you plan your presentation, things can go wrong or people can ask you challenging questions. Unexpected questions and glitches can throw you off your talk if you get flustered. On the other hand, they provide opportunities to demonstrate how…
The Small Business Landscape and the Challenge of Competing with Giants
1. Introduction: Small businesses often find themselves in a David versus Goliath scenario, pitted against large corporations with vast resources and established market dominance. However, in today’s dynamic business environment, small businesses have the potential to not only survive but thrive by leveraging their unique strengths and adopting strategic approaches. This article explores various ways…
Small Business Advantage Case Study: The Little Bakery That Wins
In the next town over, there’s a bakery that’s approaching its second anniversary. It’s often busy, in a town of less than 7,000 people, and surrounded by towns that are even smaller. The Village Bakery has few natural advantages. It’s located on a street with virtually NO foot traffic. In the same town is a…
Small Business Advantages: Beating The Giants – Partnering
Partnering: A Business Advantage For The Davids vs. The Goliaths Consistent with the philosophy that small businesses can compete with large businesses if they focus on what they can do that the large corporations can’t, we look at how small businesses can forge much better partnerships with others. What Is Partnering For Small Business Partnering…